Develop Dating App: Must know these Features and Statistics

1. Know Your Target Group

The most crucial decision you'll make during the software development process is deciding on the target group(s) of your potential users. Keep in mind that focusing on one or more target groups does not imply that anyone who does not meet the criteria is excluded. It's important about having enough information to tailor your software to that specific demographic (including features and user experience). Furthermore, this data will be your weapon when it comes to crafting and conveying a powerful message to your target audience throughout marketing campaigns.

Demographics and psychometrics are the two main types of parameters to consider.

The demographics of your target group(s) are all about numbers and facts and can include things like age, gender, location, income level, occupation, ethnicity, and so on. Of all, this comes as no surprise: who wouldn't want to have 50 million daily active users who spend an hour and a half on the app?

Psychometrics is a little more difficult. This is about the characteristics of your app's typical prospective consumers. You must paint a thorough portrait of those individuals. Your questionnaire's basic questions should contain, but are not limited to:

• What are the characteristics of the users as individuals?

• What personality characteristics do they share?

• What is a normal day or week like for them?

• What are their guiding principles?

• What are their passions? What are their favorite pastimes?

• What are their feelings on online dating?

• What difficulties do they have when it comes to dating?

All of the information will assist you in making informed decisions about the scope of your project and its marketing plan. There is one more question to be answered after all of the data has been obtained. What role will your app play in their daily life, and why?

 

2. Create a Matching Algorithm

What method will you employ to match your users?

It has nothing to do with maths. Even OkCupid admitted that it has no idea what it's doing and that its pairing algorithm isn't based on science.

Here's an example of insight. According to eHarmony research, when users are looking for a match, common interests and appearance are the most crucial variables. 64 percent of online dating service users said they are seeking someone with whom they have interests. 49 percent of those polled said they are looking for someone with attractive features.

Make a simple yet insightful questionnaire for users to obtain the necessary data if you wish to apply this insight to your software.

Make your product's matching procedure a distinctive selling factor. There are already dating apps that match people based on their location (Tinder), favorite restaurants or bars (Dine), whether you have mutual friends (Hinge), and other factors. Whether you use simple filters or complex algorithms, make it your own - don't try to create a "Tinder alternative."

 

3. Security

Users of online dating sites are concerned about their privacy and security. If you want to create a successful dating app, you must invest in security. According to IBM Security research, more than 60% of the most popular online dating applications are vulnerable in some way. These vulnerabilities include phishing, fraudulent billing, profile takeovers, and GPS tracking. All of these scenarios could allow an attacker to gain access to a smartphone's camera, microphone, photo library, GPS location, address book, and other sensitive information. According to research undertaken by the University of South Australia on privacy issues in mobile dating apps, many popular dating apps aren't safe at all. Companies can take steps to avoid fraud and scams.

• Protect code with encryption. Starting with the source code, an app's security should be prioritized. Vulnerabilities can be caused by a developer's error or a test failure, thus companies should invest in source code from the beginning. Using current techniques in conjunction with API encryption is the best method to secure your code.

• Protect network connections on the backend. All servers that your app's APIs access should have security mechanisms in place to protect data and prevent sensitive information from being eavesdropped on. To ensure that your data is appropriately protected, store it in encrypted containers and undertake network penetration testing. Additionally, for added security, corporations generally encrypt their databases with SSL (secure socket layer) or TLS (transport layer security).

• Test code for vulnerabilities. Continuously scan source code and perform tests for vulnerabilities to detect any threats as soon as possible.

 

4. Create an intuitive UI/UX

Because dating apps are designed to make the dating process easier, UI/UX design is an important factor to consider while developing one. User acquisition and user experience are inextricably linked, which is why design is so important. The better the user experience in a mobile app, the clearer and simpler the navigation is.

Users can be attracted and bounce rates can be reduced by striking the correct mix between enjoyable mobile app navigation and relevant information. Nearly half of smartphone users only use one thumb to operate their devices. The definition of ideal navigation is when consumers can acquire what they need with just one finger and a few clicks, with no ambiguity. While using a mobile app, the image below depicts sections on the screen that are simple to reach and areas that are difficult to reach. The most popular actions should be placed in the blue region so that they may be easily accessible with a thumb.

With just a thumb, applications like Tinder and Bumble's swipe movement is easy to use. This is what has made these apps so well-known around the world. Swiping is not only convenient when searching, but it is also interesting and exciting for users.

We also recommend a bottom navigation design. To avoid overwhelming consumers, navigation should be simple and well-structured, with no more than three to five options. Icons are the greatest approach to making bottom navigation. Everyone should be able to recognize and comprehend the icons. They improve the overall user experience by providing a finger-friendly UI. Take a look at how Tinder navigates using a tab bar and icons. Tinder's navigation is so simple that anyone can pick it up in a matter of seconds.

In dating apps, the user interface design can have an impact on user acquisition. The color scheme you select establishes the tone and expectations for your app. Colors that are bright and light help people feel at ease and optimistic. Purple, like in BeLinked, feels more serious and trustworthy, while red is a suitable choice for apps that foster passionate partnerships. Tinder and Bumble both pick bright yellows and oranges as their color palettes, which evoke feelings of happiness.

                                                                                                                

Statistics That You Know about Dating Application:

#1. At least once a month, almost 11 million adults in the United States use mobile dating applications. That's more than double the number of adults in the United States who use online dating on their computers on a regular basis. Furthermore, the number of single adults in the United States is increasing (from 31.4 million people in 2010 to 35.39 million in 2016).

The bottom line is that there is enough market demand for your supply (i.e. for your dating app). All you need is a targeted audience and a solid strategy.

 

#2. 84 percent of dating app users want to be in a long-term relationship. An additional 43% of people use online dating services to meet new people. Only 24% of dating app users claimed that they were only looking for sexual interactions. 20 percent of committed love relationships start online, according to eHarmony.

The takeaway: you can either focus on serving the requirements of those seeking "no strings attached encounters," or you can design your app to assist the 84 percent who are looking for a long-term love commitment.

 

#3. When it comes to dating apps, it has also been discovered that there are more male internet users than female internet users.

The takeaway: make sure there's a good mix of female and male users on your site. Female consumers can be attracted to your app through design, unique app features, or focused marketing initiatives.

 

#4. For the younger generation of internet users, dating sites and apps are the most appealing. Online dating services are used by 30% of Internet-using adults in the United States between the ages of 18 and 29.

The bottom line is that your app needs to be up to date on all of the trends that your target audience supports. The age of your target group has a big impact on these developments. While focusing on younger demographic groups makes sense, you can also opt to focus on other demographic groups. Keep in mind that in terms of user experience, user interface, and features, younger target groups are more demanding.

 

#5. The user's place of residence, according to eHarmony, can have a substantial impact on their experience with the app. For example, 50 percent of New York State inhabitants are single, yet the city of New York has the highest number of eHarmony members. In Idaho, where 60 percent of the population is married, there are fewer users.

The takeaway: if you're planning to create a dating app in your hometown, do your homework on local marriage statistics.

Final Thoughts :

A dating app requires a very empathic and user-oriented design. In this article, we have considered the best tips and practices to create a successful dating app design. Hopefully, they will inspire you to craft your own unique style and digital experience that will address your target user demands. 

Are you, maybe, looking for an experienced UI/UX design agency to create an amazing dating app design? iRoid Solutions is here to help you implement your ideas.