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Financielle
Laura Pomfret
United Kingdom
Industry:
Category:
Finance
Deliverables:
UI/UX designs, Flutter app, API web services, Admin panel
400,000+ downloads worldwide
'App of the Day' on Appstore in the Finance category
Won multiple prestigious awards in the UK fintech space.
Tools
Xcode
Android studio
VS code
Git
Cloud/Server
AWS
Apache
Database
MySQL
Back-end
NodeJs
ExpressJs
Front-end
EJS
Mobile
Dart
Flutter
2 Members
Node.js
1 Member
QA
1 Member
UI/UX
1 Member
Project Manager
1 Member
Project Description
Financielle is a female-focused financial wellbeing app designed to help users take control of their money with confidence. Built on the foundation of a thriving community of over 40,000 women sharing their money journeys, the app goes beyond being just a budgeting tool. It’s a movement toward long-term financial wellness.
Targeting the real struggles people face, such as impulsive spending, debt cycles, and inconsistent budgeting, the app empowers its users with tools, resources, and an encouraging community.
With the success of the launch, Financielle has experienced 400,000+ downloads worldwide, secured recognition as 'App of the Day' in the Finance category, and won multiple prestigious awards in the UK fintech space.
Business Goals
The Financielle app aims to empower women to take control of their finances and achieve financial wellbeing. By providing tools, content, and community support, the app helps users create and stick to budgets, eliminate debt, and track their net worth, ultimately improving their financial health and confidence.
Features
Basic Features
Secure login functionality, Easy user registration process, Play an introductory video upon first login. Fingerprint and facial recognition for quick and secure access, Login via Apple, Google, and Facebook accounts. Simple password recovery process.
Home and Subscription
Main navigation interface, Handle free and paid user features, Access to Instagram feed and blog posts, Corporate account creation with user invitations, Company users can access premium features.
Profile Management
View and edit personal information. Access the app's privacy policy, Read the terms and conditions. Customize app settings (details to be specified).
Courses
View available courses, Detailed information about each course, Manage course-related checklists, Search functionality for courses.
Budget Tracker
Instructional video on budgeting, Build a new budget, Modify existing budgets, Monitor budget progress, Duplicate budget templates for reuse.
Net Worth Tracker
Tutorial video on tracking net worth, adding and managing assets and liabilities, View net worth summary, Visual representation of net worth, Duplicate net worth templates.
Community
Access the community via an in-app browser.
Courses Management
Develop new courses, Create stages and lessons with text, videos, and images. Add and manage checklists within courses, Arrange course order, Modify existing courses, Build and save courses without publishing them.
Blog Management
Develop new blog posts, modify existing blog posts, and publish completed blog posts.
Notifications
Send notifications to users, Enable push notifications, view past and planned notifications, and track engagement. Notifications are tied to specific sections.
App Performance Tracking
Overview of user activities and app performance, Track new users over various timeframes. Monitor daily, weekly, and monthly active users, View the total user count. Track login metrics.
User Account Management
Access details such as name, email, gender, and subscription status. View users devices, operating systems, and app versions. Filter users by various criteria and view detailed dashboards.
Budget and Net Worth Analysis
Review the number of budgets created by each user and analyze them by category. Track net worth data created by users and analyze it by category.
Typography & Color Palete
Challenges & Solutions
Challenges
Solutions
Automatic Android Subscription Cancellations
The project faced issues with automatic cancellations of Android subscriptions and multiple webhook calls for in-app purchases (IAP).
Our team conducted thorough research and upgraded the relevant libraries, successfully resolving these issues by implementing more reliable subscription handling processes.
Integrating Customer.IO and Mixpanel
Integrating Customer.IO and Mixpanel for comprehensive user data tracking was a complex task.
We conducted extensive research and development to seamlessly integrate these tools, enabling comprehensive data tracking and enhancing the user experience and engagement.
Managing Large User Data
Managing data for approximately 200,000 users posed significant challenges in terms of performance and efficiency.
We optimized our database queries and implemented advanced data management techniques to improve performance, ensuring smooth operation despite the large user base.
Implementing a Free Trial Feature
Introducing a free trial feature alongside the existing subscription system without disrupting current users was particularly challenging.
We performed extensive R&D and rigorous server testing across all scenarios, achieving a seamless addition of the new feature without affecting ongoing users and subscriptions.
Results
👉 400,000+ downloads achieved globally
👉 Featured as "App of the Day" in the Finance category
👉 Multiple industry awards won in the UK
👉 Successfully resolved subscription and webhook issues in the Android app.
👉 Implemented robust data tracking using Customer.IO and Mixpanel.
👉 Efficiently managed a large user base through optimized backend queries.
👉 Seamlessly integrated a free trial feature without affecting ongoing users and subscriptions.
Client Review
Another fantastic experience working with the team at iRoid. They understood and delivered what was expected, whilst providing additional support and ideas throughout. Thank you team!!!
Laura Pomfret
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