Financielle

Save Smart, Spend Better – Empower Your Finances with Financielle!

Laura Pomfret

United Kingdom

Industry:

Fintech Industry

Category:

Task App

Deliverables:

UI/UX designs, Flutter app, API web services, Admin panel

400,000+ downloads worldwide | 'App of the Day' on Appstore in the Finance category | Won multiple prestigious awards in the UK fintech space.

Technology Stack

Tools

Xcode

Android studio

VS code

Git

Cloud/Server

AWS (Amazon Web Services)

Apache

Database

MySQL

Back-end

NodeJs

ExpressJs

Front-end

EJS

Mobile

Dart

Team Members

Flutter

2 Members

Node.js

1 Member

UI/UX

1 Member

Project Manager

1 Member

Project Description

Financielle is a female-focused financial wellbeing app designed to help users take control of their money with confidence. Built on the foundation of a thriving community of over 40,000 women sharing their money journeys, the app goes beyond being just a budgeting tool. It’s a movement toward long-term financial wellness.

Targeting the real struggles people face, such as impulsive spending, debt cycles, and inconsistent budgeting, the app empowers its users with tools, resources, and an encouraging community.

With the success of the launch, Financielle has experienced 400,000+ downloads worldwide, secured recognition as 'App of the Day' in the Finance category, and won multiple prestigious awards in the UK fintech space.

Business Goals

The Financielle app aims to empower women to take control of their finances and achieve financial wellbeing. By providing tools, content, and community support, the app helps users create and stick to budgets, eliminate debt, and track their net worth, ultimately improving their financial health and confidence.

Features

Basic Features

Secure login functionality, Easy user registration process, Play an introductory video upon first login. Fingerprint and facial recognition for quick and secure access, Login via Apple, Google, and Facebook accounts. Simple password recovery process.

Home and Subscription

Main navigation interface, Handle free and paid user features, Access to Instagram feed and blog posts, Corporate account creation with user invitations, Company users can access premium features.

Profile Management

View and edit personal information. Access the app's privacy policy, Read the terms and conditions. Customize app settings (details to be specified).

Courses

View available courses, Detailed information about each course, Manage course-related checklists, Search functionality for courses.

Budget Tracker

Instructional video on budgeting, Build a new budget, Modify existing budgets, Monitor budget progress, Duplicate budget templates for reuse.

Net Worth Tracker

Tutorial video on tracking net worth, adding and managing assets and liabilities, View net worth summary, Visual representation of net worth, Duplicate net worth templates.

Community

Access the community via an in-app browser.

Courses Management

Develop new courses, Create stages and lessons with text, videos, and images. Add and manage checklists within courses, Arrange course order, Modify existing courses, Build and save courses without publishing them.

Blog Management

Develop new blog posts, modify existing blog posts, and publish completed blog posts.

Notifications

Send notifications to users, Enable push notifications, view past and planned notifications, and track engagement. Notifications are tied to specific sections.

App Performance Tracking

Overview of user activities and app performance, Track new users over various timeframes. Monitor daily, weekly, and monthly active users, View the total user count. Track login metrics.

User Account Management

Access details such as name, email, gender, and subscription status. View users devices, operating systems, and app versions. Filter users by various criteria and view detailed dashboards.

Budget and Net Worth Analysis

Review the number of budgets created by each user and analyze them by category. Track net worth data created by users and analyze it by category.

Typography & Color Palete

Challenges & Solutions

Challenges

Solutions

Automatic Android Subscription Cancellations

The project faced issues with automatic cancellations of Android subscriptions and multiple webhook calls for in-app purchases (IAP).

Our team conducted thorough research and upgraded the relevant libraries, successfully resolving these issues by implementing more reliable subscription handling processes.

Integrating Customer.IO and Mixpanel

Integrating Customer.IO and Mixpanel for comprehensive user data tracking was a complex task.

We conducted extensive research and development to seamlessly integrate these tools, enabling comprehensive data tracking and enhancing the user experience and engagement.

Managing Large User Data

Managing data for approximately 200,000 users posed significant challenges in terms of performance and efficiency.

We optimized our database queries and implemented advanced data management techniques to improve performance, ensuring smooth operation despite the large user base.

Implementing a Free Trial Feature

Introducing a free trial feature alongside the existing subscription system without disrupting current users was particularly challenging.

We performed extensive R&D and rigorous server testing across all scenarios, achieving a seamless addition of the new feature without affecting ongoing users and subscriptions.

Results

👉 400,000+ downloads achieved globally

👉 Featured as "App of the Day" in the Finance category

👉 Multiple industry awards won in the UK

👉 Successfully resolved subscription and webhook issues in the Android app.

👉 Implemented robust data tracking using Customer.IO and Mixpanel.

👉 Efficiently managed a large user base through optimized backend queries.

👉 Seamlessly integrated a free trial feature without affecting ongoing users and subscriptions.

Client Review

Another fantastic experience working with the team at iRoid. They understood and delivered what was expected, whilst providing additional support and ideas throughout. Thank you team!!!

Laura Pomfret