Reseller (Mekhla Chador Hub)
Empower your Mekhla Chador business with our app — browse, resell, and grow with stunning Assamese sarees and designs.
Ashwin Sethi
India
Industry:
Category:
E-commerce Shopping
Deliverables:
UI/UX designs, Flutter app, API web services, Admin panel
Technology Stack
Tools
Xcode
Android studio
VS code
Git
UI/UX
Figma
Cloud/Server
AWS
GoDaddy
Apache
Back-end
NodeJs
ExpressJs
Front-end
React
EJS
Html Bootstrap
HTML5
CSS3
JavaScript
jquery
Mobile
Flutter
Dart
Team Members
Flutter
1 Member
Node.js
1 Member
QA
1 Member
React
1 Member
UI/UX
1 Member
Project Manager
1 Member
Project Description
Traditional Assamese attire like Mekhla Chador has strong demand, but many aspiring resellers struggle with inventory costs, photography, and shipping operations. The client wanted a digital platform where they could handle stock and logistics centrally, while resellers focus purely on marketing and customer relationships.
Inside the app, resellers browse an extensive catalogue of Mekhla Chador and Assamese sarees, organised by fabric, motifs, and design style, then share high‑quality product photos directly to WhatsApp, Facebook, Instagram, and other channels. When a customer confirms, the reseller places the order through the app and the product is shipped straight to the customer’s address in plain packaging that carries only the reseller’s name and phone number.
Our team implemented the app in Flutter for both Android and iOS, with Node.js/Express APIs, MongoDB, and an admin panel on top of AWS and GoDaddy hosting. This stack powers catalogue management, stock visibility, orders, discounts, and tracking, giving Mekhla Chador Hub an end‑to‑end reselling engine while keeping the front‑end experience simple for resellers across Assam and beyond.
Business Goals
The core business goal was to enable more people—especially local entrepreneurs and home‑based sellers, to start or grow a Mekhla Chador business without upfront inventory investment.
By positioning Mekhla Chador Hub as a “stock and logistics partner” and giving resellers a mobile storefront they can use from anywhere, the client aims to expand the reach of Assamese traditional wear, increase order volumes, and build a network of loyal resellers who rely on the platform for fresh designs and reliable delivery.
For resellers, the goal is clear: access quality products, quote their own price, earn healthy margins, and strengthen their personal brand, while the app quietly handles the operational complexity in the background.
Features
Curated Mekhla Chador & Saree Catalog
Resellers can browse a large selection of Mekhla Chador and Assamese sarees, with intricate designs, motifs, and fabric variations tailored to regional tastes.
Shareable Product Photos
The app provides ready‑to‑share product images that resellers can send to customers via WhatsApp, Facebook, Instagram, and other social channels, no separate photoshoot required.
Seamless Reseller Ordering
Once a customer selects a product, resellers place orders directly through the app, and Mekhla Chador Hub ships items to the customer’s address on the reseller’s behalf.
No Branding in Parcels
Shipments are sent in plain courier packets featuring only the reseller’s name and mobile number, ensuring that customers experience the order as coming from their trusted seller, not from the platform.
Competitive Pricing & Fixed Discounts
The platform offers set discounts and competitive rates, allowing resellers to set their own selling prices and maintain attractive profit margins.
Zero Stock Investment
Resellers don’t need to hold inventory; current stock levels are maintained and displayed by the app, so they can sell confidently without capital locked in products.
Frequent Design Updates
New designs and collections are pushed regularly, helping resellers keep their catalog fresh and stay ahead of trends in traditional Assamese fashion.
Admin Panel & Logistics Backbone
The client manages products, discounts, stock, orders, and shipping operations via an admin interface, using Node.js, MongoDB, and AWS to keep the system reliable and scalable.
Typography & Color Palete
Challenges & Solutions
Challenges
Solutions
Helping resellers build their own brand while using a shared platform
Many reseller apps over‑emphasize the main brand, which can weaken the reseller’s identity and customer trust.
The app was designed so all customer‑facing communication and packaging carry only the reseller’s details, while Mekhla Chador Hub stays in the background as the operational partner.
Managing real‑time stock for many resellers
With multiple resellers selling from the same inventory, stock visibility and accuracy are critical.
Backend services and database models keep product availability updated, with checks at order time to prevent overselling and maintain a smooth customer experience.
Making sharing and ordering frictionless on mobile
Resellers often work primarily from their phones and need quick ways to show products and confirm orders.
The UX focuses on fast sharing flows and simple order forms: browse, share, confirm, order, so resellers can manage their full business from a single app.
Balancing competitive pricing with sustainable margins
The platform must support reseller earnings while covering its own costs and logistics.
A structured discount and pricing model was built into the admin tools, allowing the client to set reseller discounts and adjust strategies as demand grows, without changing the front‑end experience.
Scaling logistics and service quality as the reseller network grows
More resellers and orders mean more pressure on shipping, returns, and communication.
The architecture and admin panel support centralized tracking, order status management, and performance monitoring, giving Mekhla Chador Hub the visibility it needs to keep delivery timelines and customer satisfaction high as the platform expands.
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